Anyway, week seven of Ready, Set, Green is called "Getting to Work: Building a Better Office." It addresses the obvious topics like paper waste, energy-saving equipment, and electricity use. However, it also discusses "The Triple Bottom Line," which essentially claims that companies will generally do best in the long run when three things are taken into consideration:
Believe it or not, it's not all about the money. It's also about how your business operates to reduce negative impact on the earth and how it contributes to the "greater good." This is the main theme of one of my favorite business/management books: Good Business. Read it!
I definitely tend to favor businesses which I know contribute to the environment or society (or both!). I realize some companies may over-advertise these contributions as part of their marketing strategy, but who cares? At least they're doing something. I like to "vote" with my dollars and wishfully imagine that it matters.
I think it does.